Privacy Policy

This page explains, in plain English, what information ferdahockey.com collects and what we do with it.

Who we are

Ferda Hockey is an independent hockey news site based in the United States. Questions about this policy: hello@ferdahockey.com.

Analytics

We use Google Analytics 4 to understand how people use the site. It sets cookies and collects device and browser information, pages viewed, how you arrived, and an approximate location derived from your IP address. See Google's privacy policy. You can opt out with the Google Analytics opt-out browser add-on.

Social and optimization tools

• Metricool: a small tracking image that counts visits for our social media and marketing reports.
• Search Atlas (OTTO): a script that applies search-optimization improvements to our pages. It loads from a third-party server and may receive standard request data such as your IP address and browser.

Shop

Our shop runs on Shopify. Your cart is kept in your browser's local storage, and checkout happens on Shopify's secure checkout, which handles your payment, shipping and contact details under Shopify's privacy policy. We never see or store card numbers.

Newsletter, tips and email

If you sign up for the Ferda newsletter, we store your email address to send it to you. You can unsubscribe at any time. If you send a tip through our tips form, we store what you submit; name and email are optional. If you email any of our addresses, we keep that message to reply and follow up.

Cookies and how to control them

Cookies and similar storage are used for analytics and to remember your shop cart. You can block or delete cookies in your browser settings; the site still works, though your cart may not be remembered.

Embedded content

Some articles include embedded content, such as Getty Images embeds or social posts. The companies that provide it may set their own cookies and collect data under their own policies.

What we don't do

We do not sell your personal information.

How long we keep information

We keep information only as long as we need it for the purposes above: newsletter addresses until you unsubscribe or ask us to remove them, tips and emails as long as they're useful for reporting, and analytics data per Google Analytics' retention settings.

Children

The site is not directed at children under 13, and we don't knowingly collect their information.

Deleting your information

To ask us to delete information you've given us, email hello@ferdahockey.com.

Changes

If we change this policy, we'll update this page and the date at the top.